nhaile projects

"I've worked with Nora when she was a client of mine and as a business associate when she started her own firm. In addition to making the work process fun and engaging, she has always been highly professional, extremely knowledgeable and someone that you can count on to get the job done well. I look forward to working with Nora again when the opportunity arises and highly recommend her services.”

Cheryl Isen, principal, Isen & Company

nhaile communications writing and marketing support services help you showcase your expertise, products and services through creative communications: SEO-friendly web content, landing page copy, blogs, social media content maintenance, e-newsletters, and traditional print publications such as articles, case studies and sales data sheets. Get your message across. Let’s create compelling communications that work for you and your business.

Articles & Print Publications

The Healthcare News organization publishes the California Healthcare News,  
Arizona Healthcare News, Colorado Healthcare News, Washington Healthcare News and Utah Healthcare News trade journals and online news sites. The primary audience is healthcare leaders at hospitals, medical clinics and insurance companies. Content includes interviews with senior leaders, “how-to” articles, healthcare facility feature articles, healthcare technology, regulatory updates, occasional op-eds, health industry financial statistics, and a high traffic healthcare jobs board. As a Contributing Editor to the organization, nhaile conducts interviews and writes articles related to healthcare facilities, trends and organizational achievements. For 2011 California facility articles, visit the article archives.

December 2011 – Infection Prevention Goals Build Culture of Safety at Adventist’s White Memorial Medical Center

November 2011 – Palomar Medical Center West: Hospital of the Future

November 2011 – Rush Commercial Develops Franciscan’s Bonney Lake Medical Pavilion

March 2011 – Mayo Clinic’s Pencil Beam Proton Therapy Facility

February 2011 – Banner Ironwood: Ready to Grow with the Southeast Valley

Web Copy, Blogs, Social Media & Communications Consulting

EmSpring Corporation

nhaile provides marketing and communications support, including updating and maintaining website content and social media pages, online presence management, and producing e-newsletters. EmSpring is an employee benefits firm with an emphasis on health insurance and self-funded medical plans, benefits and plan design, HR and integrated payroll technology. EmSpring’s clients are Pacific Northwest companies who consider their employees to be their greatest asset.

Derry, Nolan & Associates, LLC

nhaile provides ongoing writing and marketing support to the medical practice consultancy, writing SEO-friendly copy for their home page and landing pages, maintaining their website content, blog and social media pages, as well as producing case studies, presentations, press releases and advertising.

During website update, collaborated with webmaster on layout, navigation, testing and content management, as well as writing content.

Cal-Prop Management

nhaile has provided online presence support for their social media endeavors, online advertising and client review sites.

Sales & Marketing Collateral

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Cal-Prop Management

nhaile worked with the San Diego area property management company to develop content for their new multi-page property management brochure.

The Bellettini, Bellevue, WA

nhaile developed the promotional articles “Invest in Luxury Living and Realize a Return” and “Making the Simple, Sublime” for a multi-page direct mail piece about the luxury senior residence.

EcoFab Home Energy Audits

Brochure and “door hanger” copy for launch of an eco-conscious company’s home energy audit and refit services.

Azure Villas, Mission Beach San Diego.

Sales circular for launch of fractional real estate marketing campaign.

Outcomes Health Information, Inc.

Marketing collateral for the health outcomes information company’s rebranding efforts; worked directly with their PR & Strategic Marketing firm. Copy adapted for web use, as well.

Health Advocacy Programs marketing circular

Health Outcomes Improvements marketing circular

United Sorbents, LLC
US Contractors Line

Sales circular promoting mid-weight contractors line for pads used in environmental and hazardous spill clean-up. Wrote copy.

“Previous Life” Samples

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Samples of collateral types developed for healthcare-focused business process outsourcing company while holding marketing analyst and communications manager positions.

Sales data sheet for Offshore Services

Case Study for Change Management

Mailer promoting Breakfast Symposium