ARTICLES & PRINT PUBLICATIONS
Washington Healthcare News, Contributing Writer/Editor
The Healthcare News organization covers the states of Alaska, California, Idaho, Oregon and Washington through the California Healthcare News and Washington Healthcare News trade journals and web sites. The primary audience is healthcare leaders at hospitals, medical clinics and insurance companies. Content includes interviews with senior leaders, “how-to” articles, op-eds and financial statistics.
February 2010 - Lean in 2010: Are Healthcare Systems There Yet?
October 2009 - Community Health Centers: Vital to Healthcare's Present and Future
June 2009 - Taking Rural Healthcare to Heart
September 2008 - Community Health Centers Proffer a Plan
July 2008-In Touch and Inspired: Healthcare Facility Design has a New Face
April 2008-Health Insurance Industry Profits Down in 2007: Executives Explain Why
WEB COPY, BLOGS and CONSULTING
Derry, Nolan & Associates, LLC www.derrynolan.com www.derrynolan.com/wp
Worked with healthcare medical practice consulting firm to revamp their website. Developed content and case studies, provided editing and marketing consulting services. Collaborated with webmaster on layout, navigation, testing and content management.
nhaile continues to provide marketing support to the firm, writing SEO-friendly copy for their home page and landing pages, maintaining their website content, blog and social media pages, as well as producing case studies, presentations, press releases and advertising.
EcoFab Home Energy Audits
Wrote updated copy for the services page as well as the newly launched home energy audit and refit section.
SALES and MARKETING COLLATERAL
Goetzman Group - Microsoft Office Small Business 2007 Case Study
Cal-Prop Management, San Diego, CA
nhaile worked with the San Diego area property management company to develop content for their new multi-page property management brochure.
The Bellettini, Bellevue, WA
nhaile developed the promotional articles "Invest in Luxury Living and Realize a Return" and "Making the Simple, Sublime" for a multi-page direct mail piece about the luxury senior residence.
EcoFab Home Energy Audits
Brochure and "door hanger" copy for launch of an eco-conscious company's home energy audit and refit services.
Azure Villas, Mission Beach San Diego.
Sales circular for launch of fractional real estate marketing campaign.
Outcomes Health Information, Inc.
Marketing collateral for the health outcomes information company's rebranding efforts; worked directly with their PR & Strategic Marketing firm. Copy adapted for web use, as well.
Health Advocacy Programs marketing circular Health Outcomes Improvements marketing circular
United Sorbents, LLC US Contractors Line
Sales circular promoting mid-weight contractors line for pads used in environmental and hazardous spill clean-up. Wrote copy.
"PREVIOUS LIFE" COLLATERAL
Samples of collateral types developed for Adaptis while holding marketing analyst and communications manager positions.
Adaptis
Sales data sheet for Offshore Services Case Study for Change Management Mailer promoting Breakfast Symposium |