ARTICLES and NEWSLETTERS
Washington Healthcare News, Contributing Writer/Editor
The Healthcare News organization covers the states of Alaska, California, Idaho, Oregon and Washington through the California Healthcare News and Washington Healthcare News trade journals and web sites. The primary audience is healthcare leaders at hospitals, medical clinics and insurance companies. Content includes interviews with senior leaders, “how-to” articles, op-eds and financial statistics.
February 2010 - Lean in 2010: Are Healthcare Systems There Yet?
October 2009 - Community Health Centers: Vital to Healthcare's Present and Future
June 2009 - Taking Rural Healthcare to Heart
September 2008 - Community Health Centers Proffer a Plan
July 2008-In Touch and Inspired: Healthcare Facility Design has a New Face
April 2008-Health Insurance Industry Profits Down in 2007: Executives Explain Why
Adaptis
Insight, Q1 2008
Adaptis, a healthcare BPO company, published Insight, the "state of the company" quarterly newsletter. nhaile developed primary copy, including industry article. Partial newsletter provided here.(Note: some information is hidden per client policy.)
WEB COPY, BLOGS and CONSULTING
Derry, Nolan & Associates, LLC
www.derrynolan.com
www.derrynolan.com/blog
Worked with healthcare and medical practice consulting firm to revamp their website. Developed content and case studies, provided editing and marketing consulting services. Collaborated with webmaster on layout, navigation, testing and content management.
nhaile continues to provide marketing support to the firm, as well as maintaining their blog and social media pages, case study production, press releases and advertising.
EcoFab Home Energy Audits
Wrote updated copy for the services page as well as the newly launched home energy audit and refit section.
SALES and MARKETING COLLATERAL
Goetzman Group - Microsoft Office Small Business 2007 Case Study
The Bellettini, Bellevue, WA
nhaile solutions developed the promotional articles "Invest in Luxury Living and Realize a Return" and "Making the Simple, Sublime" for a multi-page direct mail piece about the luxury senior residence.
EcoFab Home Energy Audits
Brochure and "door hanger" copy for launch of an eco-conscious company's home energy audit and refit services.
Azure Villas, Mission Beach San Diego.
Sales circular for launch of fractional real estate marketing campaign.
Outcomes Health Information, Inc.
Marketing collateral for the health outcomes information company's rebranding efforts; worked directly with their PR & Strategic Marketing firm. Copy adapted for web use, as well.
Health Advocacy Programs marketing circular
Health Outcomes Improvements marketing circular
United Sorbents, LLC
US Contractors Line
Sales circular promoting mid-weight contractors line for pads used in environmental and hazardous spill clean-up. Wrote copy.
Adaptis
Sales data sheet for Offshore Services
Case Study for Change Management
Mailer promoting Breakfast Symposium
Samples of collateral developed for Adaptis while holding marketing analyst and communications manager positions. |
